The digital relaunch follows Nine’s overall brand refresh undertaken in 2015 and aims to further align “the flagship digital network with Nine’s broader brand ecosystem, and driving greater synergy between Nine’s broadcast and digital assets”.
Nine Entertainment Co is in the process of rebranding
“We started a branding process late last year which looked at how we could unify the Nine brand family further. We relaunched 9Go! and 9Gem, launched our new channel 9Life and video-on-demand product 9Now, and redesigned Nine’s corporate identity to be in line with our new brand ecosystem – all united by the iconic Nine dots. In doing so, we have created a family of brands which consumers both know and trust – to bring them the content they love,” Alex Parsons, Nine’s Chief Digital and Marketing Officer, said.
“Unifying the ninemsn consumer brand further into Nine’s brand ecosystem to become nine.com.au is the next exciting piece in our brand transformation story,” Parsons added.
From the end of June nine.com.au will the home for all Nine’s digital content spanning news, sport, lifestyle and entertainment. The Nine digital network, which Nine says connects with more than 15 million* Australians every month, includes catch up TV and streaming service 9Now, 9News, Wide World of Sports, Honey, Coach, Pickle and the recently launched travel site Elsewhere.
It also follows Nine’s decision several years ago to split from its ninemsn joint venture partners Microsoft. Ninemsn first launched in 1997 as a joint venture between Nine and Microsoft. However Nine remains the exclusive sales agent for Microsoft’s suite of advertising properties in Australia and NZ, with Nine Entertainment Co continuing to get access to Microsoft’s technology, data, insights and innovation.